Phat Farm Atman

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Phat Farm is a national fashion line created by hip-hop impresario Russell Simmons, the co founder of the Def Jam record label in 1992. The word Phat comes from the backronym of hip hop slang, meaning Pretty, Hot and Tempting. The fashion line is an upscale mix of sporty urban fashions with the classic Ivy League preppy style. Phat Farm expanded to include Baby Phat, a brand that encompasses women’s-wear, as well as a line of eyeglasses, fragrances and children's clothing.

Since its inception in 1992, Phat Fashions remains committed to the principles that took it from a small New York City showroom to a multi-million dollar business. Phat Fashions' success is a result of the brand's commitment to quality, innovation in design and support of the retail trade through strategic marketing and advertising.

PHAT FARM PREMIUM fragrances for men or women by Phat Farm were launched in 2001. This designer fragrance is a flowery blend of flowery aromas. Phat Fashions sets the new standard in sportswear and establishes the company as the complete American lifestyle brand.